I don’t usually think about love. It’s not that I’m anti-love or anything like that, it’s just that I have plenty of other things on my mind. And, I do think about stuff, quite a lot in fact, since I’m pretty much in the business of finding and designing great, ethically made stuff and then selling it.
And, just recently, yesterday, in fact, I began thinking about loving stuff. I had a wonderfully high number of great customers–and I do have the best customers–at The Under the JFX Farmers’ Market who were either buying stuff that they loudly exclaimed that they loved, or had come back, after buying something a week or month ago to say that they had a Three Stone Steps bag, or key chain, or bit of recycled metal art from Haiti that they loved.
It made me happy. I told my customers that I loved it that they loved it.
And, I love most of my stuff. Like a parent who doesn’t quite want to admit it, I do have some favorites. I guess it’s only natural.
Probably if I were to sit down and think about this all in my usually overly analytical way I might think it silly. Really, how do you love an object? But, it’s not really silly at all. I think people are not only loving what they bought (and who could blame them?) but loving how it makes them feel. They love knowing that they got a great product at a fair price, made by real, unexploited workers, without harming the planet. And,the product looked good on them, or fit their needs perfectly, or was an appreciated gift.
I love that.